A web site can often appear like a store front. Look at pages like Amazon.com or Target.com. But appearance can be misleading…
The most important thing about a store, besides what it sells, is where it is located. If you pick your location well, customers will pass by your store and you will make lots of money. Contrastingly, people hardly ever randomly chance upon a web page. There really is no such thing as good location for a web page. There is only good visibility, which is how easy your web page is to find. This is where search engine optimization (SEO) comes into play. A good web developer can make your web page visible to the people who are looking for exactly what you are offering.
When people look for web pages they use search engines, links from other web sites, or the referral of friends. So when someone is looking for a website, they are looking for very specific things. They are not just passing by; they are searching for just the right thing.
So, you want to make sure that when a customer is brought to your site from a search engine or a referring site, they find exactly what they are looking for. Unlike the customers of a brick and mortar shop, people looking at web sites will not browse if they do not instantly see what they are looking for. They will not ask or search; they will leave.
This means that a successful website must have very good SEO. SEO is not simply having a good ranking in Google. It is having a good ranking for the words that people type in when looking for the resources your site has to offer.
Having a good ranking in search engines can be done with hard work and detail oriented web design. Finding the correct keywords for your site is part art, since you have to anticipate the words or phrases that people will type into the search enging when looking for sites like yours. A good web developer can help you set up SEO for your site, so that it is visible to the people looking for it.
Tags: keywords, search engine optimization
[...] you look at sites offering search engine optimization, or SEO, you’ll notice that the prices can get pretty high. If all that is involved is making [...]