If you look at sites offering search engine optimization, or SEO, you’ll notice that the prices can get pretty high. If all that is involved is making sure all the elements on your page have your keywords correctly woven into them, then how can SEO services be so expensive? Well, it turns out that the words on your pages are just a small part of the picture. Read the rest of this entry »
Archive for the ‘Website Advice’ Category
Look for samples of things you like and dislike
Thursday, July 24th, 2008How do you tell your designer what you want if you don’t know what all your options are. The answer is simple: samples.
One of the first things you will do when you begin working with a web developer is to describe how you want your site to look and feel, the audience you are targeting, etc., but a picture is worth a thousand words, and a url is worth ten thousand. Read the rest of this entry »
Style guides
Tuesday, June 10th, 2008One of the difficulties in having a web site designed for you is that you may not know what to look for. A way to get around this is to ask for explanations… in writing. Read the rest of this entry »
Web page validity
Friday, June 6th, 2008Markup validation sounds like a technical topic, but it is a factor that must be understood so that your website will be available to the largest number of customers or readers.
Markup validation is the process that is used to make sure the code on you web pages conforms to the “rules of grammar” of the world wide web. If your pages are valid, not only can the most people access your pages now, but people will continue to be able to access your pages in the future. Read the rest of this entry »
Site maintenance
Wednesday, June 4th, 2008Let us say that you had the perfect website designed for you. It is beautiful and has everything you need. Well, after a while, you decide to change your inventory. Now you want to update your online inventory and change your online FAQ page. Are you going to have to spend more money to have the web designer come back and do this for you, or are you going to risk your site by going into the code yourself? Fortunately there is a third option. Have your site designed with areas that can be edited by the website owner… that’s you. Read the rest of this entry »
Why Search Engine Optimization is important
Friday, May 30th, 2008A web site can often appear like a store front. Look at pages like Amazon.com or Target.com. But appearance can be misleading…
The most important thing about a store, besides what it sells, is where it is located. If you pick your location well, customers will pass by your store and you will make lots of money. Contrastingly, people hardly ever randomly chance upon a web page. There really is no such thing as good location for a web page. There is only good visibility, which is how easy your web page is to find. This is where search engine optimization (SEO) comes into play. A good web developer can make your web page visible to the people who are looking for exactly what you are offering. Read the rest of this entry »
