A web site can often appear like a store front. Look at pages like Amazon.com or Target.com. But appearance can be misleading…
The most important thing about a store, besides what it sells, is where it is located. If you pick your location well, customers will pass by your store and you will make lots of money. Contrastingly, people hardly ever randomly chance upon a web page. There really is no such thing as good location for a web page. There is only good visibility, which is how easy your web page is to find. This is where search engine optimization (SEO) comes into play. A good web developer can make your web page visible to the people who are looking for exactly what you are offering. Read the rest of this entry »
